Web and Ad Work for Kasheem Jones

Description

– Google PPC ad creation and implementation

– SEO work

– Content Writing

– Monthly Maintainence

 

Description of Services

 

✅ 1. Understand the Business and Its Goals
Goal: Attract NYC landlords, property owners, and real estate investors looking for professional property management services.

✅ 2. Keyword Research

Researching best keywords for your target market

✅ 3. Title Tag Optimization
Make sure it:

Is under 60 characters

Contains your main keyword

Includes a local identifier

Example:

Property Management in Brooklyn | Landlord Management NY

✅ 4. Meta Description
Write a compelling meta description (under 160 characters) with keywords.

Example:
Expert property management in Brooklyn. Rent collection, tenant screening & maintenance services. Trusted by NYC landlords. Get a free consultation today!

✅ 5. Header Tags (H1, H2, etc.)
Only one H1 tag, including a target keyword:

Example: <h1>Brooklyn Property Management Services You Can Trust</h1>

Use H2s for service categories (e.g., Rent Collection, Maintenance)

. Homepage Content Optimization
Write 300–700 words of relevant, keyword-optimized content.

Include internal links to:

Services page

Contact page

About page

Use natural language (not keyword stuffing).

Clearly state why landlords should choose them.

Include a strong call-to-action (CTA).

✅ 7. On-Page Elements
Add alt text to all images (include keywords when appropriate).

Ensure mobile responsiveness.

Optimize for fast loading speeds (under 3 seconds).

✅ 8. Schema Markup
Add Local Business Schema to the homepage to help Google understand the site better.

Use Google’s Structured Data Markup Helper or a plugin like Rank Math or Yoast SEO.

✅ 9. Google Business Profile Integration
Embed a Google Map with the office location.

Link to the Google Business Profile if one exists.

✅ 10. Tracking and Indexing
Verify the site with Google Search Console.

Submit the updated sitemap.

Add Google Analytics to monitor performance

 

 

Goolge PPC Ad Creation and Deployment

Mike will create 2 Google PPC ads and deploy them. After a month, he will spend an hour. checking on their performance and fine tuning them

 

 

WordPress Site Management

Mike will spend 1 hour per month keeping the WordPress site up to date. This includes plugin updates and any other small maintenance
duties to make sure the site is up to date.

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