Marketing Plan – Rent A Yacht 4 Fun

Hybrid Payment offer

– VMG gets a flat retainer fee of (x) per month

– plus 25% of revenue that is traceable to their marketing efforts

List of Services

First Month to Get Them Started

Fixed, one time costs

Website Built – $

Mike´s recommendation – A high quality website where clients can see the boats and book online

ex/ https://yacht-rental.themerex.net/

Create a Google My Business Page – $

SEO the Website Landing Page – $

Create Google Search Console and Google Analytics – $

Monthly Retainer $$$ ?

During the last week of each month, VMG will schedule a 4 hour photo and video shoot to get the content for the upcoming month.

The shoot will highlight what the business offers. An example would be:

-VMG will hire a family of models/actors for the full yachting experience. This will include the following:

• Shots of family boarding the yacht
• Shots of kids snorkeling
• Shots of family riding jet skis
• Shots of chef cooking and family eating
• Romantic shots of parents enjoying champagne as kids play

📸 Shot List Breakdown by Hour

⏰ Hour 1: Arrival + Boarding Experience

Scene Goals:

• Showcase first impressions and luxury touches

Shots:

• Guests arriving at marina (greeting by staff with champagne or towels)

• Dockside yacht reveal (cinematic walk-up drone shot)

• Guests boarding with smiles, shoes off, welcoming crew

• Close-ups of luxury details (nameplate, leather seating, yacht logo)

• Interior walk-throughs (bedrooms, lounge, bathroom, helm)

🎬 Style: Smooth gimbal shots + aerial drone intro
🎵 Music: Classy instrumental or upbeat tropical house

⏰ Hour 2: Cruising + Onboard Activities

Scene Goals:

• Capture comfort, fun, and relaxation onboard

Shots:

• Drone of yacht cruising through open water

• Guests lounging on sunbeds, sipping drinks

• Family/friends dancing or laughing on deck

• Chef plating food or mixing cocktails

• Kids jumping off yacht or snorkeling

• Paddleboarding, floating mats, dolphin spotting

🎬 Style: Fast-paced montage + slow-motion luxury lifestyle
🎤 Option: Brief voiceover from captain or guest testimonial

⏰ Hour 3: Dining + Connection Moments

Scene Goals:

• Highlight gourmet food and family bonding

Shots:

• Dining setup (table on deck with ocean view)

• Food close-ups (seafood, wine, desserts)

• Group laughing, toasting, romantic couple clink

• Parents helping kids with food, napkin folding

🎬 Style: Warm, golden lighting; focus on togetherness
🎵 Music: Soft acoustic or romantic chill beat

⏰ Hour 4: Sunset Cruise + Closing Shots

Scene Goals:

• Deliver an emotional, aspirational ending

Shots:

• Drone circling yacht at sunset

• Guests hugging, couple watching horizon

• Captain at helm with golden sky

• Group cheers with sunset behind them

• Final closing shot: yacht logo + “Your Cabo Adventure Awaits” tagline

🎬 Style: Epic, cinematic fadeout
🎵 Music: Orchestral or ambient electronic

Then we will edit it and post it in the following manner:

• Instagram: 4–5 times per week

• Facebook: 3–4 times per week (repurpose IG posts + long-form updates)

• Stories: Daily

• Reels: 2 per week

• Lives: 1–2 per month (Q&A, live onboard tour, sunset cruise)

  🧭 Weekly Content Breakdown

  Day	Format	Content Idea
  Monday	Carousel Post	“Top 5 Things to Do on a Cabo Yacht Charter”
  Tuesday	Reel/Video	Drone flyover of the yacht + ocean views with soft music
  Wednesday	Photo Post	Interior detail shots or guest lifestyle moments (champagne, sunset)
  Thursday	Testimonial	Client quote/review (bonus if in video) + “Book Your Dream Day” CTA
  Friday	Reel/Story	Behind-the-scenes: crew preparing yacht, chef plating dishes
  Saturday	Story Only	Poll: “Would you choose sunrise or sunset for your charter?”
  Sunday	Facebook Only	Long-form story post or photo album: “A Perfect Cabo Day at Sea”

  ---

  🧠 Content Themes to Rotate Weekly

  • Luxury lifestyle (food, drinks, outfits onboard)

  • Family fun (snorkeling, paddleboarding, kids jumping off deck)

  • Romantic escapes (sunsets, proposals, anniversary toasts)

  • Adventure & activities (jet skis, whale watching, beach landings)

  • Local beauty (Cabo landmarks from sea, hidden coves)

  • Client experiences (tagged UGC, reviews, group photos)

  ---

  🔧 Optimization Tips

  Hashtags

  Use a mix of:

  • Niche: #CaboYachtCharter, #LuxuryYachtMexico

  • Location: #CaboSanLucas, #LosCabos, #VisitMexico

  • Lifestyle: #LuxuryTravel, #FamilyVacation, #OceanLovers

  Captions

  • Keep it emotional + aspirational

  • Include clear calls to action:
    “DM us to plan your yacht day,”
    “Tag someone who needs this getaway.”

  Timing

  • Post between 9am–12pm or 6pm–8pm local time

  • Use Meta Business Suite or Later/Buffer for scheduling

  Engagement

  • Reply to all comments and DMs

  • Use polls, questions, and quizzes in Stories

  • Reshare tagged posts from guests

  ---

  📈 Growth Boosters

  • Instagram & Facebook Ads: Boost top posts to U.S. and Mexican travelers, interests like luxury travel, family vacations, Los Cabos.

  • Collaborations: Work with Cabo influencers, travel agents, wedding planners, and boutique hotels.

  • Giveaways: Run monthly giveaways for sunset cruise discounts or luxury gift baskets (require follows + tags to enter).

VMG Pitch Deck for RentAYacht4Fun — Outline & Content

Slide 1: Cover

Title:
📍 Elevate the Luxury. Capture the Lifestyle.
Subtitle:
A Digital Marketing Proposal for RentAYacht4Fun, Cabo San Lucas
Presented by: VMG Productions
Photo background: Luxury yacht at golden hour

Slide 2: The Vision

“These aren’t just yachts—they’re floating sanctuaries where family memories are made.”

RentAYacht4Fun isn’t just a rental company. It’s a gateway to exclusive, unforgettable family experiences on the Sea of Cortez. VMG is here to position your brand as the #1 choice for sophisticated families seeking privacy, luxury, and adventure.

Slide 3: Our Strategy

Multi-Platform Marketing Approach:

• 🎥 High-end Video & Photography

• 📱 Social Media Management

• 📺 YouTube Channel Development

• 📈 Paid Ad Campaigns (Meta & Google)

• 🌐 Website Optimization & SEO

Slide 4: Phase 1 – Content Production

• Drone footage of the fleet and coastline

• Family-focused lifestyle shoots

• Reels + Shorts tailored for Instagram & YouTube

• Cinematic videos: tours, onboard experiences, dining

Visuals: Insert 2–3 example photos or mockup thumbnails

Slide 5: Phase 2 – Social Media & Ads

• Weekly content calendar for Instagram + Facebook

• Targeted ad campaigns (HNW families in U.S., Canada, Mexico)

• Visual testimonials from past clients

• Pinterest boards for trip planning inspiration

Slide 6: Phase 3 – YouTube Channel

• Launch branded channel: RentAYacht4Fun TV

• Episodes: “Day in the Life at Sea”, “Private Chef Onboard”, “Yacht Tour Series”

• Weekly Shorts: family fun, scenic shots, lifestyle vibes

Slide 7: Phase 4 – Website & Booking Optimization

• UX review or redesign if needed

• SEO keywords: Family yacht charters Cabo, Luxury private yacht for kids

• Embedded family itineraries

• Fast, mobile-friendly layout with direct booking options

Slide 8: Our Packages

🔹 Basic

• 8 posts/month

• 1 photo session/month

• 1 Reel/week

• Community & DM management

🔹 Premium

• 2 mini-doc videos/month

• Paid ad management

• Custom-branded graphics

• Viral-optimized Reels

• Targeted family campaigns

🔹 Elite

• 2+ yacht shoots/month

• Full YouTube strategy

• Google PPC ads

• Influencer collaboration

• Content calendar for 3+ platforms

🎯 Main Objective

Position your yacht fleet as the top choice for sophisticated families seeking luxurious, private, and unforgettable experiences on the Sea of Cortez. We’ll use high-impact visual content, targeted digital strategy, and premium social media presence to increase bookings and elevate brand visibility.

🧩 Value Proposition

“These aren’t just yachts—they’re floating sanctuaries where family memories are made.”

🧭 Marketing Strategy by Phase

📸 1. Visual Content Production

• Professional photo and video shoots focused on family experiences

• Drone footage showcasing each yacht along the Cabo coastline

• Vertical reels tailored for Instagram, Facebook, and YouTube Shorts

• Cinematic mini-documentaries showcasing luxury, safety, and exclusivity

📱 2. Social Media & Campaigns

• Management and growth of Instagram, Facebook, and Pinterest profiles

• Monthly editorial calendar with optimized posts

• Paid ad campaigns targeting high-net-worth families in the U.S., Canada, and Mexico

• Visual testimonial-style content from families onboard

📺 3. YouTube Channel Development

• Launch and manage a branded YouTube channel

• Mini-series like “A Family Day Aboard in Cabo”

• Content types: yacht tours, onboard chef experiences, kid-friendly excursions

• Weekly Shorts for visibility and growth

🌐 4. Website & Booking Funnel Optimization

• Review and optimize current website (or build a new one if needed)

• Focus on user experience, fast loading, and mobile-first design

• Integrate booking forms and suggested family itineraries

• SEO targeted to keywords like “Family Yacht Charters Cabo” and “Luxury Private Boat for Kids”

🧰 Proposed Packages

🔹 Basic Package

• 8 social posts/month (Instagram + Facebook)

• 1 professional photo session/month

• 1 reel per week

• Community management and DM responses

🔹 Premium Package

• Everything in Basic +

• 2 cinematic videos per month

• Meta Ad campaign management

• Custom-branded graphic design for posts

• Professional reels for viral reach

• High-end audience targeting (family travelers, second-home owners, medical tourism, etc.)

🔹 Elite Package

• Everything in Premium +

• Ongoing photo & video production (2 sessions/month on different yachts)

• Full YouTube channel management and content strategy

• Google PPC campaigns

• Influencer & family content creator collaborations

🎯 TARGET AUDIENCE PROFILE: Sophisticated Families

• Age: 35–60

• Income: High net worth individuals (HNWI)

• Values: Privacy, safety, quality, exclusivity, family-friendly luxury

• Interests: Wellness, gourmet dining, marine adventure, private experiences

• Devices: Mobile-first, active on Instagram, YouTube, Pinterest, LinkedIn

🧭 MARKETING STRATEGY

1. 📸 Content Creation (Photo + Video)

• Family lifestyle yacht shoots – Kids snorkeling, parents toasting champagne, sunset dinners onboard

• 360° video tours – Interactive feel of each yacht’s amenities

• Drone cinematography – Emphasize beauty of both yacht and Cabo coastline

• Short-form Reels/Shorts – “A day on a family yacht in Cabo” format

2. 📱 Social Media Marketing

• Instagram & Facebook:

  • Weekly Reels with storytelling voiceovers

  • Carousel posts showing different yacht features (e.g., kids’ rooms, jacuzzi decks)

  • Family testimonials & curated guest stories

• Pinterest:

  • Boards targeting “luxury family vacations,” “yacht trips with kids,” “private experiences in Cabo”

• LinkedIn:

  • B2B strategy for corporate or multi-family bookings

3. 🎯 Paid Ad Campaigns

• Meta Ads (Instagram/Facebook):

  • Target families with interests in luxury travel, private schools, second homes, etc.

  • Geo-targeting: U.S., Canada, Mexico City, and Europe (especially London, Paris)

• Google Ads:

  • Search terms like “luxury family yacht charter Cabo,” “private yacht for kids Cabo,” “safe family boating Mexico”

4. 📺 YouTube Channel Development

• Weekly episodes or Shorts like:

  • “5 Yacht Experiences Kids Will Never Forget”

  • “Private Chef on Board – Dining on a Family Yacht in Cabo”

  • “Tour a $3M Family-Friendly Yacht in Baja”

5. 🌐 Website & Booking Funnel Optimization

• UX design with family-focused messaging: safe, luxurious, unforgettable

• Highlight multi-yacht options for extended families/groups

• Include a “Family Itineraries” section: snorkeling spots, on-board entertainment, wildlife watching

6. 🤝 Influencer Partnerships

• Family travel influencers (small but authentic)

• Invite luxury parenting bloggers for 1-day yacht content collaborations

• Offer “Family Escape” giveaway with influencer co-marketing

7. ✨ Brand Storytelling

Position the fleet as:

“Not just yachts—floating family sanctuaries where memories are made.”

Use emotional marketing: “Your family deserves more than a resort. They deserve a horizon.”