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Quote for Hilda – Rockfish Restaurant and Vacation Rentals
Building a Marketing Strategy
Questions
– What are you currently doing to market the restaurant and vacation rental businesses? Who is running it? What is their strategy? Do you think that it could be better?
1. Vacation Rental Business –
– How are the glamping and the cabins currently marketed? Do you want to increase the business?
My suggestions to increase customers
1. Get professional photos for Airbnb, etc. Airbnb Standard Package is $325.
2. If you have the budget, I recommend the Standard Photo and Video Package for $700.
2. Restaurant Business –
– How are the glamping and the cabins currently marketed? Do you want to increase the business?
My suggestions to increase customers
1. Get professional food and interior and location photos, reels and videos and post them to Facebook and Instagram.
2. If you have the budget, I recommend the Standard Photo and Video Package for $700.
Creating the Look . The Rockfish Aesthetic
Photo Offer
– 20 professional food and drink photographs created by Mike Vos
– 3 drone photos of the restaurant with a beautiful sunset in the background created by Mike Vos
– 10 professional interior and exterior photos of the restaurant created by Mike Vos
– 5 photos of the team working and in a group. For example, a pro photo of John Michael cooking with an awesome chefs hat on…created by Mike Vos
$8,500 pesos
Video Offer
A one minute professional, commercial video fully produced with music, drone footage and graphics. We would shoot the employees working, people dining and musicians playing. We would them cut this video up into five, six second reels for you to use on social media. Video would be shot by Ezequiel Enriquez and directed by Mike Vos
$8,500 pesos.
Shoot Idea: Set up a still photo and video shoot with actors and the staff. Have John Michael cook up dishes and the bartender make drinks. Have The OCB Band play music. This way our team can get still photography of the restaurant, food and staff as well as the promotional video done in one shoot.
Google Strategy
1. Create an awesome website and SEO it for local music, food and lodging.
– Website Offer
Advantages of having a website.
- You can create an email list to help build customer loyalty and blast emails out for specials and shows
- You can create a newsletter to help build customer loyalty and blast emails out for specials and shows
- Event calendar and glamping and cabin availability calendar
- Booking of glamping and music shows directly through the website
- Presence on search engines for people that search for restaurants or entertainment on Google and other search engines
- Customers can order online
16,000 pesos
Instagram Strategy
Goal: Increase IG following
How to achieve:
1. Engaging content – Photos and reels of local bands playing at Rockfish
Promotional offers
1. Get a Google My Business Page. This will enable your site to show up on Google and for customers to leave reviews
2. Get Reviews on Yelp and Trip Advisor
Customer Reviews
Customer reviews are essential in the restaurant industry. You need to set up accounts on Trip Advisor and Yelp and to create a Google My Business page
Regulars
Regulars are a necessity for a successful restaurant business. How is Rockfish going to create regulars?
- Have a place on the homepage of the website where customers can immediately opt in to your marketing. This will enable them to get alerts on specials, upcoming music events, etc…
Description
Building a Marketing Strategy
Questions
– What are you currently doing to market the restaurant and vacation rental businesses? Who is running it? What is their strategy? Do you think that it could be better?
1. Vacation Rental Business –
– How are the glamping and the cabins currently marketed? Do you want to increase the business?
My suggestions to increase customers
1. Get professional photos for Airbnb, etc. Airbnb Standard Package is $325.
2. If you have the budget, I recommend the Standard Photo and Video Package for $700.
2. Restaurant Business –
– How are the glamping and the cabins currently marketed? Do you want to increase the business?
My suggestions to increase customers
1. Get professional food and interior and location photos, reels and videos and post them to Facebook and Instagram.
2. If you have the budget, I recommend the Standard Photo and Video Package for $700.
Branding – Creating the Look: The Rockfish Aesthetic
2. Font: Jokerman
3. Color Palette: Bad ass red and black?
Photo Offer
– 20 professional food and drink photographs created by Mike Vos that fit in with the brand identity
– 3 drone photos of the restaurant with a beautiful sunset in the background created by Mike Vos
– 10 professional interior and exterior photos of the restaurant created by Mike Vos
– 5 photos of the team working and in a group. For example, a pro photo of John Michael cooking with an awesome chefs hat on…created by Mike Vos
$8,500 pesos
Video Offer
A one minute professional, commercial video fully produced with music, drone footage and graphics. We would shoot the employees working, people dining and musicians playing. We would them cut this video up into five, six second reels for you to use on social media. Video would be shot by Ezequiel Enriquez and directed by Mike Vos
$8,500 pesos.
Shoot Idea: Set up a still photo and video shoot with actors and the staff. Have John Michael cook up dishes and the bartender make drinks. Have The OCB Band play music. This way our team can get still photography of the restaurant, food and staff as well as the promotional video done in one shoot. we could reduce the price to:
$13,500 pesos total or $800 USD
Decorating the Cabins
I can offer fine art photo prints of beaches, cactus and scenes in and around Pescadero
Google Strategy
1. Create an awesome website and SEO it for local music, food and lodging.
– Website Offer
Advantages of having a website.
- You can create an email list to help build customer loyalty and blast emails out for specials and shows
- You can create a newsletter to help build customer loyalty and blast emails out for specials and shows
- Event calendar and glamping and cabin availability calendar
- Booking of glamping and music shows directly through the website
- Presence on search engines for people that search for restaurants or entertainment on Google and other search engines
- Customers can order online
16,000 pesos
Instagram Strategy
Goal: Increase IG following
How to achieve:
1. Engaging content – Photos and reels of local bands playing at Rockfish
Promotional offers
1. Get a Google My Business page. This will enable your site to show up on Google and for customers to leave reviews
2. Get Reviews on Yelp and Trip Advisor and Google my Business
Customer Reviews
Customer reviews are essential in the restaurant industry. You need to set up accounts on Trip Advisor and Yelp and to create a Google My Business page
Regulars
Regulars are a necessity for a successful restaurant business. How is Rockfish going to create regulars?
- Have a place on the homepage of the website where customers can immediately opt in to your marketing. This will enable them to get alerts on specials, upcoming music events, etc…
Payment in Installments Offer
- Mike will set up Google My Business, Yelp and Trip Advisor accounts. Set up Rockfish with personalized Google emails – $200
2. Mike will build a website, host it. Get the domain name set up. SEO and more advanced things can come later.
People will be able to book tickets for events, make restaurant reservations, and order online through the website.
– $800
3. Mike will do a photo and video shoot of the restaurant, food and the rooms for content for the website.- $1000
Total for all of this would be $2,000 US.
If Hilda pays me $500 up front and then $500 for the next three months, that will cover it.
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