The Blaze – Premium Social Media Marketing Package

Description

Service Includes

In a nutshell

• Consulting on and formation of a winning marketing strategy
• Creating monthly content for your social media and website as well as posting it
• Running paid advertisements
• Setting you up on Google Business Profile and linking you to Google Maps
• Website creation
• Email marketing campaign
• Google analytics
• SEO for your website to optimize organic ranking for targeted keywords
• Daily user engagement via DMs and post comments

The Details

Content Creation for Web and Social Media

A Three Hour Photo And Video Shoot Every Month

• Our team will come to your location during the last week of every month for a three hour professional photo and video shoot. This will take care of your content for the upcoming month. After the shoot, we will edit and send over the content for your go-ahead on publishing. We will begin posting on the first of the month.

  Posts

We Recommend Consistency and Quality Over Quantity

• Our team will post on your Instagram and Facebook accounts account 5–7 times per week to maintain audience engagement without overwhelming followers.

Stories And Reels

• Stories and Reels
  • Stories: VMG will post 3–5 stories daily to stay visible and engage your audience frequently.
  • Reels: we will share 3–4 reels per week for higher visibility and engagement, as Reels often perform better due to Instagram’s algorithm favoring short video content.
• Analyze Performance
  • We will use Instagram analytics to track which posting schedule resonates best with your audience and focus on high-engagement days and times.

website Creation

– We will build you a spectacular website in WordPress.

    Your WordPress website will include the following:

• A Premium WordPress Theme, such as one scene here:  WordPress Website Theme
• Written content optimized for specific keywords
• Plugins to optimize speed and efficiency and more
• Hosting of the website
• Beautiful and original photo and video work
• Pages including Home, About, Contact, Blog and a Menu
• Integration of social media links
• The website can be created in both Spanish and English for an additional fee.

Running Paid Ads

We will run paid monthly ads on your Instagram and Google Ads accounts. Our tasks would include the following:

1. Setting Up Your Google Ads Account

• We will create a Google Ads account at ads.google.com.
• Link your Google My Business (if applicable) to your account to help with local ads.
• Set up billing details to ensure your campaigns can run.

2. Define Your Goals

We will help you define your goals:

• Brand Awareness: If your goal is visibility, focus on Display Ads or Video Ads (YouTube).
• Lead Generation or Sales: For immediate conversions, prioritize Search Ads and Local Ads.

3. Conduct Keyword Research

• Use tools like Google Keyword Planner (within Google Ads) to identify:
  • Keywords related to your business niche.
  • Long-tail keywords (specific phrases like “Best architect in Cabo”).
  • Keywords with high search volume but low competition (to save money and improve ROI).
• Target location-based keywords for local businesses, like “real estate Cabo” or “Cabo vacation rentals.”

4. Choose the Right Campaign Type

We will help you choose the right campaign type:

• Search Ads: Appear at the top of search results when people look for your services.
• Local Search Ads: Highlight your business in Google Maps.
• Display Ads: Use banners to build brand awareness.
• Smart Campaigns: Great for beginners; Google automates most of the setup based on your goals.

5. Set a Realistic Budget

We will suggest a monthly ad budget for your business:

• Start with a small daily budget to test what works (e.g., $10–$20/day).
• Use a manual bidding strategy at first, or allow Google to optimize bids automatically if you’re unsure.

6. Write Compelling Ad Copy

For Search Ads:

• Include your unique selling points (e.g., “Professional Architect in Cabo with Cutting Edge Style”).
• Use a clear call-to-action (CTA), like “Contact Us Today!” or “Book Your Free Consultation.”
• Add location-specific phrases to appeal to nearby customers.

For Display Ads:

• Use high-quality visuals that showcase your product or service. (E.g., stunning images of your work.)

7. Optimize Landing Pages

• Ensure your ad links to a relevant landing page that matches the ad content.
  • For example, an ad about “Cabo real estate” should link directly to a page offering that service, not just your homepage.
• Add clear CTAs and forms for lead capture.

8. Use Ad Extensions

VMG will create Ad extensions to provide additional info and increase visibility:

• Location Extension: Show your business address.
• Call Extension: Add a phone number for easy contact.
• Sitelink Extensions: Link to specific pages like “Pricing” or “Portfolio.”

9. Target Your Audience

• We will focus on geographic targeting: For a local business in Cabo, we will ensure your ads target people in that area.
• We will use demographics and interest targeting to your niche

10. Track Results and Refine

• Use Google Ads’ analytics tools to monitor performance (CTR, conversions, etc.).
• Identify under performing keywords or ads and pause or adjust them.
• Test variations of your ads through A/B testing to find what works best.

Google Business Profile

• We will set up a Google Business Profile for you with high level photography, accurate hours and well written descriptions.

SEO

– We will do keyword research for your business to identify the latest trends in search. We will then implement those keywords into your website content, ads, image alt tags and more to assist in your organic and paid for search results.

User Engagement

VMG will interact on a daily basis with your customers, responding to comments on posts as well as direct messages

Customer Service

– Thirty minutes of communication per week regarding your account via email, a phone call, zoom, and/or text.

Why Go With VMG as Your Marketing Agency?

1- The Best Photo and Video Team in Southern Baja

2. Intelligent and Strategic Marketing

3. Exceptional Customer Service

4. Highly Creative Team of Mexican and American Creatives.

5. Boutique Agency Feel. This Means That We Have Time to Put You First.